Our Story

From a Real need to
a Real life-changing journey

How it all started

A corona puppy struggling with ultra-processed food.
A stubborn dog parent determined to give her the best life possible.
A search for something Real that changed our lives.
"She is just really picky". She wasn't.

Meet Caju

Fed only the "best" of the premium kibble for most of her first year.

She was trying to tell us something.
We were labeling her.
Unseen, until it's not.

The Silent Damage

She wasn't refusing food. She was unable to eat it. More frequently. 6-day food strike. Hospital.

Entheropy. GI Inflammation.
Cellular inflammation.
But why?

Time for a diet change.
A man gotta do, what a man gotta do

Optimal nutrition

Hugo's mission? Help her thrive with Real nutrition, and prevent her from eating garbage.

A Real journey that made me become a chef for dogs.

If you are wondering what happened to Caju? Well...
Way too obsessed with food

She is thriving

She plots and executes the most absurd plans to get food from wherever you least expect.

Never refused any meal again.
Steals food from her Anatolian Shepherd brother whenever nobody's watching.